Europe Triathlon announces new three-year partnership with deboer

Europe Triathlon is excited to announce a new three-year partnership with deboer Swim, one
of Europe’s leading performance swimming brands, reinforcing its commitment to delivering
high-quality race experiences across the continent.

deboer will serve as Europe Triathlon’s official swimming logistics partner, supplying swim
equipment at Europe Triathlon events. This includes official swim caps and additional
swim-related items that support safe, professional, and consistent swim operations across
championships and cup events.

The partnership will directly benefit both athletes and organisers by enhancing the efficiency,
consistency, and reliability of swim logistics — a key operational element of triathlon
competition.

Marc D'hooge, President of Europe Triathlon, said: “We are excited to partner with a leading
European brand that shares our commitment to quality and professionalism. deboer’s
support will play an important role in ensuring consistent, high-standard swim operations
across our events over the next three years.”

Alexander de Boer, Co-founder of deboer, said: “Me and my team at deboer are super
excited to partner up with Europe Triathlon, our passion is triathlon and our business goal is
to make the triathletes Faster through Science. Wishing all athletes a great 2026 season.”

deboer has built a strong reputation within the international triathlon and open-water
swimming community through its focus on performance-driven wetsuits, swim accessories,
and athlete-centred product development. This collaboration aligns with Europe Triathlon’s
strategy of working with trusted partners who prioritise innovation, quality, and the athlete
experience.

This agreement marks another step in Europe Triathlon’s long-term strategy to support the
continued growth and professionalisation of the sport through specialist partnerships.